The Russian Export Center has expanded the functionality of its "My Export" digital platform by introducing four new tools, launched the "School of Cross-Cultural Transformation" online school, and continues to develop its "Made in Russia" retail store and shelf program.
New tools and services are designed to support businesses at all stages of export operations – from analytics and market selection to document processing, logistics, and the selection of government support measures.
"The expanded functionality of the My Export platform is aimed at addressing key exporter needs: identifying promising supply routes and in-depth analysis of foreign trade statistics. For example, the Export Assistant fundamentally changes the way exporters manage support measures, acting as an intelligent digital assistant. The new services provide businesses with up-to-date data in a convenient and visual format," noted Mark Murashko, Managing Director of the REC Product Office.
The Export Niches service is a mathematical model that evaluates promising foreign markets for 2-3 years, shows projected supply growth, identifies key competing countries, and their market shares, and generates an estimate of the overall growth potential for non-resource exports.
The "Report. World Foreign Trade" tool offers in-depth analysis of countries' exports/imports: trading partners, product structure, and the ability to enrich reports with macroeconomic data; flexible export customization for analytical and strategic planning purposes.
The "Nomenclatures and Classifiers" service is a library of up-to-date reference books (HS codes for goods and countries, types of activities, constituent entities of the Russian Federation, etc.) and a tool for selecting the exact HS code based on customs clearance practices.
The Export Assistant service intelligently selects support tools (analytics, certification, logistics, financing) based on the company's level of export maturity and product specifics.
The School of Cross-Cultural Transformation, a series of online seminars on working in foreign markets and adapting businesses to the requirements of different countries, has launched.
For reference:
Over the past period, REC has conducted over 300 webinars on entering foreign markets and expanded its Knowledge Base with new materials. Access to the materials is free after registering on the REC website.
