A series of free webinars on developing souvenirs and merchandise based on local identity is launching. The event is organized by the State Design Workshop in Senezh, in collaboration with the Ministry of Tourism and Entrepreneurship of the Murmansk Region and the Tourist Information Center of the Murmansk Region.
Leading experts will share the secrets of creating modern merch, current trends in the souvenir industry, and practical case studies:
Alexey Druzhinin — designer, art director for territorial branding
Ekaterina Antonova is a senior designer at Dotorg and the author of the True Merch Telegram channel.
Natalia Makovskaya is a brand strategist and co-founder of the Asmysl studio.
Vyacheslav Pravdzinsky is the head of the State Design Workshop of the Senezh Management Workshop of the Presidential Platform "Russia — the Land of Opportunities"
Nadezhda Parshina is the founder and creative director of the Ohmybrand agency.
The webinars will be held from November 25 to December 9 on Tuesdays and Thursdays at 10:00 AM. Designers, entrepreneurs, marketers, and anyone interested in creating next-level souvenirs and merch are invited to participate, as well as participants in the "Souvenir of the Year: Arctic" competition —completing the educational module will earn them additional points toward their competition entry.
Participation is free. The first webinar starts on November 25 at 10:00 AM.
Connection via link.
When connecting from a computer, we recommend using the latest browser versions: Microsoft Edge (version 118 or higher), Yandex Browser (version 24.1 or higher), and Google Chrome (version 122 or higher). Other browsers cannot be guaranteed to work properly.
Before the webinar, please ensure that all necessary equipment (headphones, microphone, webcam, and speakers) is working properly.
Participants using a mobile device must allow the MTS.Link app to use the microphone and camera in their phone settings.
/Ministry of Tourism and Entrepreneurship of the Murmansk Region/
