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Travel service «Tutu» held the ninth «Media Intelligence» in the Murmansk region

19 June 2025

The press conference of the Media Intelligence project was held at the SOPKI 21A Contemporary Art Center, dedicated to the ninth info tour in the Murmansk Region and many years of successful cooperation with the region. It was attended by the project creator and domestic tourism expert Natalia Anisimova, as well as million-follower travel bloggers from India, who became special guests of the MediaVenture project.

"Cooperation with the Murmansk Region is four unforgettable years, nine media expeditions, dozens of reports in glossy and aviation publications. Every time we discover something new: be it the breathtaking nature from the Barents to the White Seas, unique Arctic gastronomy, extreme entertainment such as floating, snowmobile trips, whale watching, alpine skiing or the magic of the northern lights. Here the dream of every journalist and blogger comes true!", – shared Natalia Anisimov.

Foreign travel bloggers, holders of the “golden button” status, arrived in Russia and visited the region for the first time as part of “MediaVenture”, a new project of the travel service “Tutu”, launched in February of this year as a foreign direction of “Media Intelligence”.

Among the participants is Shubham Gupta, the author of the popular channel Distance Between, the owner of the "golden button" and an experienced content creator. He shares useful tips on organizing trips, budget routes and life hacks with his subscribers. Blogger Pooja Lakhotiya came with him.

Mithilesh Yadav (Mithilesh Backpacker), a travel channel author, is a blogger who specializes in budget travel and sustainable tourism. He talks about family values ​​and family tourism as he travels around the world with his wife and three-year-old son. His channel is one of the leading travel blogs in India.

During the life of Media Intelligence, the project participants have completed 99 tours to 44 regions of Russia, created hundreds of articles that received multimillion coverage. Twice, photographs from Media Intelligence in Murmansk Oblast appeared on the covers of Aeroflot"s in-flight publication, ensuring increased recognition of the region among tourists and support for new destinations. The interest of journalists and bloggers in Murmansk Oblast remains consistently high, and the quality of photographs and reports inspires Russians to travel. Every year, the region receives high scores in the Tutu travel rating.

Routes in the Murmansk region  also formed the basis of the new project "Turned by Tutu" . These are ready-made routes in the regions of Russia for independent travelers with honest assessments and reviews from travel bloggers.

The press conference was held with the participation of journalists from Murmansk publications and active youth of the "Movement of the First". The participants of the meeting were able to ask Natalia Anisimova questions about the development of the project, and foreign bloggers – about their impressions of traveling around Russia and the Murmansk region, discuss trends in international tourism, media projects, ways of creating content for blogs, as well as communicate and take joint photos.

/ Tourism Committee of the Murmansk Region /

https://gov-murman.ru/info/news/548711/